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The Tourism and Sports Commission made a study visit on tourism and sports of the Republic of Singapore as follows:
Singapore places the importance on strategies and techniques in attracting tourists to generate income. The Singapore government has invested more than 754,000 million baht to stimulate numbers of the Tourism economy which analysts viewed that the number of tourists in Singapore has increased each year. In addition to the opening of a new theme park, Universal Studio Singapore, there is another factor from the organization of the Formula 1 race which can attract tens of thousands of tourists each year.
The tourism development budget has been allocated for the organization of major activities. It was used for the construction of two entertainment complexes, Marina Bay Sand and Universal Studios Singapore which were already opened. At that time, the Singapore government expected that in 2015 there would be 17 millions of tourists visiting Singapore. According to statistics, there were more than 14.5 million people visiting Singapore in 2011 which is more than 2010 by 9.8 percent. It is the seventh year that Singapore has been granted the right to organize the Formula 1 race which will be given the right to hold the competition until the year 2017. In 2013, during the competition, the organizer invited a famous singer, Justin Bieber performing at the concert.
The major tourists who visited Singapore were from these 5 countries: China, India, Malaysia, Indonesia and Australia. In the meantime, the neighboring countries like Malaysia have tried to attract tourists to their country by opening a LEGO Land theme park which has received the attention from a number of tourists.
1.Management of Formula 1 Race Car "F1 Singapore Grand Prix 2013
Formula 1 car race "F1 Singapore Grand Prix 2013" is a Formula 1 race car. It is one of only two titles furthering the Abu Dhabi Grand Prix in the United Arab Emirates. It is the competition at night time also known as "Night Race”, which is a road race. In the city, there is a competition stadium known as “Marina Bay Street Circuit” located around the Marina Bay, which is the famous business district of Singapore. The longest period of the Formula 1 race was almost 2 hours because the average speed was less than 160 kilometers per hour compared with the average speed of other race tracks. This makes it a very good test of the strength of the racers with the number of 23 turns .Driving requires as many as 80 gear changes per cycle resulting in extreme heat and humidity. As a result, it creates a difficult driving experience, which is a challenging and exciting for the audience because the drivers have to use very high driving skills during the race.
The Marina Bay Circuit has a total length of 5.065 kilometers with a short straight line when compared to other fields that have the longest straight path between 5 and 7 curves 5 and 7. Therefore, overtaking in this field is very difficult for the rider to have a good timing to get out of the bend and to brake deeper than the vehicle ahead. In addition to the Formula 1 competition, the organizers have invited world-class artists, singers and bands to perform concerts to create atmosphere, which are complementary activities to attract more tourists to Singapore.
Field information
Stadium name: Marina Bay Street CircuitRunning
Direction: counterclockwise
Number of competition rounds: 61 rounds
Number of curves: 23 curves
Year of the field opened: 2008
Year that the Grand Prix started: 2008
Course length: 5.065 km.
Total race distance: 308.828 km.
Field statistics per 1 round: 1: 45.599 minutes (Kimi Räikkönen) / Ferrari team 2008)
2. A study visit to Universal Studio Singapore
"Universal Studio Singapore” is a theme park affiliated with Universal Parks and Resorts, USA. It is the first Universal in Southeast Asia. Within Universal Studios Singapore, it has 24 types of players. The theme park area consists of a theme park that combines famous characters from the famous animations.In addition to the theme park zone, there are also simulation zones replicated from the important attractions in many continents such as Egypt, New York, Hollywood and Boulevard. Etc. There is also a Live Action studio related to movie shooting and animation for tourists to watch.
3. Marina Bay Sands Tourist Attraction Management Study Trip
Marina Bay Sands is a tourist attraction in the Entertainment Complex style. It is the largest Entertainment Complex in Singapore consisting of 3 adjacent hotel buildings which are built on land created from the reclamation within the sea. The hotel consists of 2,561 guest rooms and suites. It is the 55 floor with 18 room types. There are 230 suites. The hotel has a 24-hour restaurant serving international cuisine with an emphasis on Southeast Asian cuisine and a wide variety of food such as buffet meals, a la carte dishes, etc. A Lobby Lounge serves a wide variety of drinks and snacks on the 57th floor which is an observation deck. There is also "The Sands Sky Park" , a ship-like architecture located on all 3 buildings. The Sand Sky Park is considered as the largest floating garden in the world with approximately 12,400 square meters and beautifully decorated with 250 large trees. There is also a deck that the visitors can see Singapore's city view and there is also a 150 meter swimming pool which is the largest outdoors swimming pool in the world.
Besides the hotel and the sky garden, there is a "Marina Bay Sands Casino” located in a lavish building opposite the hotel. It also has a lounge entertaining with live music playing together with drinks for the tourists 24 hours a day. Inside the building, it has much famous brand name merchandise from foreign countries. When tourists come to the Marina Bay Sands, they can get every service in the same spot.
Views and Suggestions from the Study Visit
1) Singapore has limitations in many areas of tourism. Especially in terms of area size for supporting tourism and natural attractions, but they can manage tourism sites well by using measures to promote tourism in various areas such as tax measures, keeping the tourist safe ,creating new attractions, etc.
2) Singapore has a sports management approach that can attract tourists, for example, organizing Formula 1 races under limited space factors (by organizing races in the city under the beautiful scenery of Singapore City which can make all the difference when compared to other countries within the region.
3) Singapore has an interesting management approach to promote tourism and sports, such as land reclamation to increase the country's area in the construction of tourist attractions, measures to restrict vehicle use to create the benefits in traffic, measures on restrictions on the construction of housing from the provisions in terms of space, and strict law enforcement measures to maintain peace.
4) Thailand should adopt the Singapore Tourism Management Guidelines such as setting up a brand-name shop by using tax measures, creating entertainment complex, organizing the Formula 1 race to attract more tourists to spend the money in the country and create more employment in the country. In addition, it should create a Universal Studio theme park in the same style as Singapore because it will attract and share the tourist market in neighboring regions to come because currently, the above form of tourism is gaining popularity.
Keywords Singapore, F1 Singapore Grand Prix 2013, Universal Studios Singapore, Marina Bay Sands,Entertainment Complex, Tourism
Pillars Economy, society and culture
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